Your LINK with SAIT
Contributor Spotlight
Photo by Josie Chu
Ashley Naud (Journalism '10)
More than a logo
“Whenever I interview someone, I’m looking for what motivates them,” says freelance writer Ashley Naud.
“So one of my first questions for SAIT’s Marketing VP, Paul Lacap, was how he came to be leading the Institute’s brand refresh. As Paul described his personal journey, I knew that was the story I wanted to zero in on.”
In 2015, Naud’s storytelling instincts landed her the role of Content Specialist for SAIT’s centennial celebrations and inspired her to create the popular #SAITstory series. Her digital story The Last Post — a profile of SAIT alumnus Winston Parker (Agricultural Mechanics and Tractors ’39) — won silver at the 2019 Alberta Magazine Publishers Association Awards.
“The greatest gift I receive through my work is when someone trusts me with their story,” Naud says.
“Paul explains how branding is about getting SAIT’s story into the world so more people can find us, and I know how SAIT helped me find direction in my own life.
“I think many alumni have had that experience, and I hope this story inspires them to continue being part of the SAIT story.”
Meet the Fall 2024 team
Editor-in-Chief
Brian Bowman, Associate Vice-President, Advancement
Supervising Editor
Astrid Gagnier, Associate Director, Alumni and Stakeholder Relations, Alumni & Development
Managing Editor
Alison O'Connor, Manager, Advancement Communications, Alumni & Development
Print Editor
Nancy Cope, Alumni Publications Editor, Alumni & Development
Online Editor
Nicole Brandt, Digital Communications Specialist, Alumni & Development
Creative Direction, Design and Production
Michelle Atkinson (NMPD '03)
Copy Editor
Cathi Bishop
Advertising Sales
Josh Naud
Printing
BP Media Inc.
Print Cover Photo
Kokemor Studio
Contributors
Adobe Firefly, Jennifer Allford, Alyssa Athanasopoulos (RTBN '09), Brian Buchsdruecker, Josie Chu, Nancy Cope, Hector Flores (NMPD '17), HarderLee Photography, Kate Künz (ACA '84), Kokemor Studio, Ashley Naud (JA '10), Danielle Paetz, Gwendolyn Richards, ZAchary Robertson, Eric Rosenbaum, SAIT Archives, SAIT Supernovas, Sal Sawler, Julie Sengl, Story Studio via Getty Images, Student Life Network, John Ulan, Candice Ward (JA '08), Giselle Wedemire (GRDN '23, JA '13)
Social Media
Kelsey Nixon, Communications Specialist, Alumni & Development
Advertise in the print LINK magazine
LINK connects with readers through well-crafted stories showcasing the impact SAIT alumni and educators are making on the trades, technology, business and research. Our primary audience is SAIT alumni — entrepreneurs, leaders and community builders with practical skills and pride in their alma mater.
For more information or to book your advertisement in LINK, please contact Astha Vohra by email at [email protected].
Oki, Âba wathtech, Danit'ada, Tawnshi, Hello.
SAIT is located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney.
We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the city of Calgary, which is also home to the Métis Nation of Alberta.